Thursday, 13 February, 2025
The Drinks Business, Sarah Neish
Donald Trump won the US presidential race for a second time on 5 November, backed by 312 states compared to Kamala Harris’ 226. Declaring it a “magnificent victory”, he said: “America has given us an unprecedented and powerful mandate.”
That same month American imports of Italian sparkling wine (90% of which is Prosecco in the US market) leapt by 41%.
The numbers suggest that US importers and Italian producers are both feeling jumpy about potential tariffs being slapped on European products. They are right to be cautious as less than a month after moving into the White House, Trump imposed tariffs of 25% on Canadian imports, while China has been hit with 10% tariffs on products it ships to the US.
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