Thursday, 16 January, 2025
South Africa Wine
This campaign invites wine lovers, producers, retailers, and industry stakeholders worldwide to celebrate South Africa’s rich winemaking heritage.
South Africa is unique among wine-producing countries in that it knows the exact date of the inception of its wine industry: February 2, 1659. “Our vision is to create an annual celebration that honours this heritage and promotes the spirit of South African wine,” says Rico Basson, CEO of South Africa Wine. “We want to raise awareness both local and global about the contributions of South African wine to the world and to encourage a sense of pride and connection within the industry and among consumers.”
This campaign encourages the wine community to use the Happy Birthday SA Wine assets in marketing. “We call upon the entire wine industry, tourism sector, local and international partners, and wine enthusiasts to join us in this celebration,” says Basson. “Together, let’s raise a glass to South African wine’s past, present, and future.”
Join us in celebrating South African wine by downloading the free campaign assets HERE.
Share the message, use the assets and hashtags #SAWineSince1659 #HappyBirthdaySAWine and make this a birthday to remember!