Vivino's crowd reviews gain credibility in Cambridge study

Published in the Journal of Wine Economics, their findings affirm the validity of crowdsourced ratings as a useful tool for wine lovers and producers alike, while also offering insights into the impact of climate change on wine quality.

Democratising wine criticism

Wine, a quintessential “experience good”, often leaves consumers puzzled when purchasing without tasting. Traditionally, professional critics such as Robert Parker and Jancis Robinson MW have served as gatekeepers of quality. Yet platforms like Vivino, where amateurs share reviews, have shifted this dynamic. The study examined whether crowdsourced Vivino ratings align with those of professional critics, focusing on Bordeaux’s red wines from vintages 2004 to 2016.

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