Monday, 13 January, 2025
The Drinks Business, Sophie Arundel
As we look ahead to wine in 2025, the industry is undergoing a transformation driven by shifting consumer preferences, climate challenges, and generational tastes. From low-alcohol wines to experiential offerings, here are the trends that will define the year ahead, based on insights from the AF&CO + Carbonate Trends Report 2025.
Chenin Blanc leads the charge in bright whites
White wines are poised for continued growth in 2025, outpacing reds globally. Beyond mainstays like Sauvignon Blanc and Pinot Grigio, under-the-radar varieties are gaining attention. Chenin Blanc is emerging as a standout, combining the crispness of Sauvignon Blanc with Chardonnay’s complexity, making it both versatile and age-worthy...
Low-alcohol wines for wellness-conscious consumers
Health and wellness trends continue to influence the wine industry, with low-alcohol wines gaining momentum. Brands such as Duckhorn, Kendall Jackson, and Kim Crawford have introduced reduced-alcohol ranges to appeal to health-conscious consumers seeking moderation without sacrificing flavour.
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