This competition of the South African National Wine Show Association (SANWSA) – which also runs the Veritas Awards among others – is in its 12th year and aims to identify smart new voices in the wine industry.
This year’s competition comprises two categories, one for wine-related articles and one for blogs. The winners will receive prize money of R15 000 for the winning article, R7 500 for the runner-up position and R3000 for the best blog.
“We are very proud that the competition continues to find new wine writing talent every year to spread the news about the wine industry,” says the organisation’s chairperson, Christo Pienaar.
“Our media partner, WineLand Media, will publish the winning articles and blog with guidance from the editorial staff. Veritas will also continue collaborating with the Departments of Journalism at the University of Stellenbosch, University of Cape Town and Cape Technicon to encourage their students to also engage in writing about wine.
“This competition provides a new avenue for writers and bloggers to express their wine-related ideas and thereby inspire others to join the conversation in this dynamic field. As an industry stakeholder, we strive to cultivate wine interest and knowledge among wine consumers,” adds Pienaar.
Says WineLand Magazine editor, Wanda Augustyn, “At WineLand, we're committed to cultivating the next generation of wine communicators. The Young Wine Writer of the Year competition is more than just a contest; it’s an investment in the future of wine journalism. By carrying the winning article, we're not only recognising emerging talent but also bringing fresh perspectives to our readers.
“These young writers bring a rare voice and innovative ideas to the table, helping shape our industry's narrative. Their voice is vital in connecting with new audiences and keeping the conversation around South African wine vibrant and relevant. We’re proud to play a role in showcasing the diversity of voices in our wine community.”
Entrants are to complete one or both of the following assignments:
- Magazine Print Article –1 000 words in English or Afrikaans
- Blog Web Article – 600 words in English or Afrikaans
The topics cover a wide range for both the Magazine and the Blog articles.
See full details below.
The competition is open to all South African citizens or residents aged 18 - 35 years. No full-time, established wine writers or previous wine writer winners are eligible to enter.
The entries will be judged by a panel of experienced and distinguished South African wine writers. Participants are to present their theses in MS Word format to admin@veritas.co.za, along with a completed entry form and short CV, stating details of possible previous wine-writing activities.
The closing date for entries is Friday 22 November 2024 and the announcement of the winners will be on 10 December. Requests for entry forms or any enquiries may be directed to the SANWSA at info@veritas.co.za.
Topics for Veritas Wine Writer of the Year 2024
- Write a Magazine Article in the third person of 1 000 words in Afrikaans/English on one of the topics below within the context of the wine industry. It can be a profile, investigation, lifestyle, technology or current affairs treatment. Include perspectives of at least three credible sources in the wine value chain.
- Write a Blog Web Article of 600 words on any of the topics below for a blog – in the form of a profile, investigation, lifestyle, technology or current affairs treatment.
TOPICS TO CHOOSE FROM FOR A MAGAZINE ARTICLE:
1. Reverse premiumisation
The trend seems to be slowing or reversing. Is there a limit to how far the industry can premiumise its products? Premiumisation seem to have slowed in recent years. Is this a significant development with long-term consequences for market strategy, or a temporary phenomenon that producers can safely ignore?
2. What role does sustainability play in the future of South African wine production?
Examine the growing focus on sustainable farming, organic viticulture, and eco-friendly packaging. How are South African wineries embracing sustainability, and what are its economic and environmental benefits for the industry in 2025?
3. How can South African wineries crack the Gen Z market?
Gen Z consumers are flocking to natural wine bars and embracing "funky" wines with modern, cartoonish labels. Investigate whether South Africa’s wine industry experiences the same shift and how local producers can appeal to this new generation. What makes natural wines and experimental labels resonate with Gen Z? How can South African winemakers leverage these insights to market their wines more effectively to younger consumers in 2025?
4. Benefits and risks of using Artificial Intelligence (AI) in mainstream media communication.
TOPICS TO CHOOSE FROM FOR A WEB BLOG ARTICLE:
1. Should Brand South Africa focus on international grape varieties that perform well abroad, such as Cabernet Sauvignon and Chenin Blanc, or shift focus to promoting varieties such as Pinotage and Chenel?
2. Why are terroir-focused wines gaining popularity in South Africa?
3. Five ways for wine to appeal to the GenZ consumer.
4. Fake news risks associated with Artificial Intelligence (AI) use.
Contact us for more information on tel 021 863 1599 or e-mail info@veritas.co.za or visit www.veritas.co.za.
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