Friday, 27 September, 2024
Wine Enthusiast, Samantha Sette
“There [is] no understanding that you [have] to treat different packaging styles differently,” shares Marian Leitner, founder and CEO of canned wine specialist Archer Roose. You can’t just put the same wine you’d put in a bottle in a can. “Which is upsetting because this is very common knowledge in beer,” she adds.
Many canned wine producers are in the dark about this important fact, which Leitner worries contributes to prejudice against canned wine and the perception that it’s an inherently subpar product. In order to make quality canned wine, producers need to start working with the packaging, not against it...
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