EU to unite on wine sector challenges

Wednesday, 17 July, 2024
The Drinks Business, James Evison
The European Commission has invited EU member states to participate in a wine policy group to assess the deep challenges for the sector.

Holding its first meeting on 11 September, the EU Agriculture Commissioner Janusz Wojciechowski announced the establishment of the group at the previous Agriculture and Fisheries Council meeting, in response to requests from the European wine trade.

It comes as the sector has seen unprecedented climate events in the vineyard and a decline in consumer purchasing of wine across France and other countries.

Challenges

For example, last year’s grape harvest in Prosecco was called an “annus horribilis” by a producer, a helpline was also set-up for “distraught” Bordeaux winegrowers hit with mildew, and Spanish wine regions have suffered from both devastating droughts in Catalonia, and violent hailstorms.

According to a report by the French Association of Wine and Spirits Exporters (FEVS), the volume of drinks exported from France fell by 10.4% last year. In addition, of those who are drinking in France, some 39% of under-35s prefer beer over still or sparkling wine and, in Italy, the number of Italians drinking wine every day dropped by 400,000, according to data from the Unione Italiana Vini (UIV).

Stakeholder organisations will also be invited alongside member states’ representatives to the first meeting, in order to present their assessment of the situation, and broader outlook for the EU wine sector.

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