Interestingly, recent NielsenIQ scan data on U.S. wine sales shows that “sauvignon blanc and pinot gris (grigio) were the only two varietals to show growth in the past 52 weeks,” as reported by the Wine Analytics Report, July 2024.
“White wines—led by sauvignon blanc, pinot gris/grigio and white blends—are performing relatively better than red wines,” stated Danny Brager, wine business analyst and former SVP of Nielsen’s Beverage Alcohol Practice Area for over 20 years, in an email interview.
This leads to the question of whether or not Taylor Swift, who was added to the Forbes billionaire list in October 2023 as the first musician to make the billionaire ranking primarily based on her songs and performances, could be impacting wine sales trends?
Taylor Swift mentions ‘wine’ in her songs 19 times
An interesting analysis conducted by writer David Morrow for Bottle Raiders illustrated that Swift mentions “wine” 19 times in her various songs. Because of this, he concludes, “... it’s a safe bet that Swift is more of a wine drinker than anything else.”
Taylor first mentioned her favorite wines in 2019 on an Ellen DeGeneres Burning Questions show. Ellen asked: “Your friend invites you to dinner, what do you bring?”
“White wine,” Taylor answers.
“What kind?” Ellen presses.
“Sancerre, pinot grigio or sauvignon blanc,” responds Taylor.
Sancerre is actually a region in France that is known for producing light, crisp and fragrant white sauvignon blanc wines. Wine from Sancerre has also given rise to much interest amongst Taylor’s fans, who are called “Swifties.” A quick search of TikTok will show hundreds of videos of fans trying “Sancerre” wine because Taylor likes it, and many of them have thousands of views.
But it turns out that Taylor also enjoys champagne, which some fans have illustrated in graphs they have produced of how often she mentions different types of alcohol in her song lyrics.
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