The global wine industry grapples with labour shortages

Monday, 27 November, 2023
Meiningers International
It's not just a hospitality problem. Other sectors within the wine industry are also lamenting a lack of workers.

Nearly half (45%) of all businesses in the global wine sector are grappling with a labor shortage, according to studies conducted by the Geisenheim University for the "ProWein Business Report 2022" in 2021 and 2022.

Vineyard seasonal work most affected

Especially in the wine production segment, wineries (55%) felt the pinch the most, with smaller vineyards (48%) and cooperatives (47%) slightly less affected. Seasonal areas (63%) and the cellaring and bottling sections (51%) were particularly short-staffed. Labor shortages were less of an issue in distribution (25%), and there was hardly any staff deficit at the executive level (4%), which ties back to the typical structure of family-run businesses.

Restrictions due to COVID-19 hindered seasonal workers from entering countries like New Zealand. Birth rate declines in many countries resulted in fewer students seeking seasonal jobs. Additionally, working conditions for seasonal workers remain unattractive in countries like Germany, despite increased minimum wages.

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