DGB's performance in the survey demonstrated its market leadership in the key measurement themes of Partnership, Execution, Reputation and Vision, leading to this prestigious number one ranking, above the other leading 21 Suppliers, as rated by majority of participating national wholesale, retail and distributor groups.
DGB earned the highest scores for trust, capability & experience, communication, and cross-functional alignment, reflecting its commitment to fostering strong and mutually beneficial relationships with customers. Also, exceptional execution capabilities were recognised, emphasizing the company's agility, responsiveness, and collaboration in delivering top-notch supply chain solutions, while DGB's responsible business practices and alignment with Environmental, Social, and Governance (ESG) initiatives positioned the company as a reliable and forward-thinking partner for its customers and communities.
Jarrod Stewart, Managing Director of DGB South Africa says, “This outstanding achievement underscores our commitment to not only building the premium category of spirits and outstanding South African wines, but to excellence in our customer-centric approach. We continue to innovate and adapt to changing market dynamics and remain committed to serving ever-changing consumer needs while embracing sustainability as a core principle.”
Lauren Filen, Customer Director Africa, Advantage Group International says, “Liquor retailers in South Africa have ranked DGB as the number one supplier in our Advantage Engagement Survey of 2022. This is a significant achievement and DGB is applauded for their prioritisation of meaningfully collaborating with customers and for building a focussed, customer-centric organisation. Now more than ever it is imperative that organisations learn from the past, optimise for the present and align for the future through unified partnerships.”
The Advantage Insights survey, led by the Advantage Group, headquartered in Canada, is the leading advisor in business-to-business engagement solutions globally and is trusted by key Suppliers and Retailers in South Africa to provide quantified neutral, objective insights around their relationships with one other.