Wednesday, 9 August, 2023
The Buyer, Eloise Feilden
Brand valuation consultancy firm Brand Finance has published its annual report analysing the world’s top 10 most valuable wine brands. While one Champagne brand continues to top the list, a Chinese label has rocketed in terms of valuation, and is quickly catching up.
Moët & Chandon maintained its global lead, according to Brand Finance, ranking as the most valuable brand in the list. However, the brand saw value drop by 10% to US$1.3 billion, the report showed.
Champagne has capped yields for its impending harvest at a slightly lower level than last year, as sales of the French fizz fall by almost 4% in the first half of 2023, The Drinks Business recently reported...
Champagne may be seeing a decline in sales in 2023, but Chinese wine is on the up. Brand Finance’s report ranked Changyu, China’s oldest and largest wine producer, as the second most valuable wine brand in the world, recording a rise in value of 33% in the last year to US$1.2 billion.
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So which 10 brands are the biggest contributors to the value of the wine category worldwide?
10. Jacob’s Creek
9. Concha Y Toro
8. Beringer
7. Penfolds
6. Barefoot Wine
5. Dom Pérignon
4. Veuve Clicquot
3. Chandon
2. Changyu
1. Moët & Chandon
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