Vinitube technology is offering the wine trade a modern sampling tool

Monday, 31 July, 2023
Jean Vincent Ridon
Created by sommelier JV Ridon during Covid, Vinitube technology offers the wine trade the most efficient way of serving fresh samples to their clients.

Wineries and wine distributors need to have their wine tasted so that orders can flow. Very often it is a huge dilemma, forcing representatives to open full bottles that get oxidized very quickly, or use coravin at a cost of more than R20 per serving.

Furthermore, getting the wine buyer’s attention can become tricky in the hospitality sector, where the rush of services rules the time and leaves the wine representative with the dilemma to leave a full bottle, or lose the validation of the new vintage on the wine list.

When winemakers travel, they need to carry plenty of bottles, especially when they have a wide range, with the risk of breakage and still the concern about having bottles being left open. Coravin is not even an option as they reject the compressed gas canister on all airlines.

Wine is very sensitive to oxidation, and as much as a tiny bit of air can help a youthful tannic cabernet, an opened bottle of sauvignon blanc would lose its attractiveness within hours of opening.

The Vinitube process allow the wine bottle to be decanted into sterile tubes without being in contact with oxygen. The bottle is opened into a neutral gas environment, and filled into the Vinitube under a permanent flow of argon, guaranteeing that the wine will keep its freshness once the tube is sealed.

The tube used by Vinitube is a very high-density polyethylene, offering no O² measurable porosity, as well as being unbreakable, with low carbon emission and being 100% recyclable. Its45ml content makes it suitable for hand luggage on international airlines, and a perfect size for a professional serving.

First deployed by the South African Wine Tasting Championship during the pandemic, the Vinitube technology has been tested by wineries, wine clubs, wine students, sommeliers, CWM and MW successfully over the past 3 years, refining the technology and offering a very stable product.

Under optimal conditions, Vinitube samples have achieved 10 months shelf life, and has been approved by the department of agriculture for the sampling of wine.

Similar technology using glass tubes is offered in Europe but the cost is prohibitive for South Africa, and is mostly aimed at the final consumers. The Vinitube technology is focussing on an affordable solution for the trade, with guaranteed results, no leaks and no breakages, and the best carbon footprint possible.

To inquire about the Vinitube technology, contact 021 422-5206 or vinitube.com