Tuesday, 2 May, 2023
The Drinks Business, Jessica Mason
The rebranding to Heineken Beverages “reflects the new company’s multi-category portfolio and commitment to deliver high-quality beverages to consumers across the continent”.
Speaking about the completion of the acquisition, Heineken CEO and chairman of the executive board Dolf van den Brink said: “We are delighted to welcome over 5,400 talented employees of Distell and Namibia Breweries into Heineken and look forward to adding more than €1 billion in net revenue and €150 million operating profit to our African footprint. By combining the strengths of all three entities, we can leverage our expertise and resources to foster growth, create jobs, and contribute to the overall economic development of the region.”
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