LootLove (Luthando Shosha) has always been the girl next door. Her career as presented on what was then SA’s biggest music TV show, Live AMP, started after she won the show’s presenter search.
It was her relatability then that endeared her to many young women (and men) and that kept her status as one of the presenters who are the future of South African TV.
Over the past decade since LootLove’s journey in the industry began, she’s grown up with her fan base and in the process solidified her standing in the entertainment industry.
She’s a dependable broadcaster, both on TV and radio, is seen as an edgy fashionista and, after the birth of her twins, she’s a cool mom.
And with that growth comes opportunities to align with brands that fit with her current image, which explains why she was chosen to be the ambassador of Krone’s Night Nectar Blanc De Blancs Cap Classique.
Bubbly has always been a complicated beverage for me,” she said to IOL Lifestyle after being announced as the ambassador of the beverage.
Shosha currently hosts Honey TV’s Battle of the Ankara and Africa Now Radio on Apple Music.
“I've always been into tequila (laughs). I was all about shots all the way. But as I got older, I acquired the taste for bubbly.”
Looking back in the early years of her career, Loot says that it was tough getting people to understand her and what she is about.
“I was afraid of being misunderstood and also of people's perceptions of me and who I am. I was so different from everyone else in the presenting game, which kind of made me stick out even more.
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