Pearly Bay, KWV’s surging range of quality, easy drinking wines associated with carefree living and happy moments, has extended its footprint and accessibility in the South African market with the launch of a new premium 3L bag in box (BIB).
Offering exceptional value for everyday enjoyment, all tastes and occasions, the new BIBs (bag in box) represent the diverse flavour spectrum of Pearly Bay’s classic 750ml glass bottle selection.
Easy-drinking, convenience and value in a box
The stylish Pearly Bay 3L BIBs are available in three delicious wines:
- Crisp and refreshing Dry White that bursts with tropical fruit
- Fruity and fresh Smooth Red with an abundance of berries enveloped in soft tannins
- Enticing Sweet Rosé invigorated by hints of strawberries, luscious berries and fragrant rose petals
“Boxed wine is a booming category, especially in 3L packs as wine lovers become more aware of their benefits in terms of the environment, value for money and convenience. The overall growth of more than 10% in the local boxed wine market, coupled with the growth in volume and value of more than 46% of our Pearly Bay wines, bodes well for our new BIB offering to create an even greater consumer demand,” says Vanessé Smal, Brand Manager of Pearly Bay wines.
BIB wines are trending at all price points with the 3L format leading the charge locally at an annual growth rate of 18%. By far the most effective for reducing a wine’s carbon footprint, the lighter and more compact 3L BIBs offer a more sustainable packaging solution. Another major consumer benefit is the ability to preserve the wine by avoiding exposure to oxygen long after it has been opened. Exceptional value, easy storage and break proof transportation make BIBs particularly popular for outdoor enjoyment and life’s more simple pleasures.
Inspired by endless white sandy beaches, rolling waves, sunsets and Southern Right wales, Pearly Bay is all about sharing unplanned moments and creating memories and friendships that last forever.
The 3L Pearly Bay wines are rolling out into selected stores countrywide.
At an RSP of R129.99, the Pearly Bay 3L BIB offers consumers easy-drinking, everyday convenience and outstanding value. For more information, follow Pearly Bay Wines on Facebook.