Majestic bets on South Africa to plug New Zealand shortages

Tuesday, 19 October, 2021
The Drinks Business, Arabella Mileham
Majestic has boosted its range of South African wines to plug the gap left by short supply of New Zealand Sauvignon Blanc.

The retailer is betting on the “under-rated” South Africa following the tightening of supply of New Zealand wines.

As reported by the drinks business in April, the poor harvest in New Zealand, caused by late spring frosts and cooler than usual spring weather, led to significant shortages, very tight supply and strong demand on the market.

As a result, retailers are looking to alternatives to appeal to New Zealand drinkers.

“The main challenge has been to deal with the shortage of New Zealand Sauvignon Blanc,” Robert Cooke told the drinks business. “As a result we have considerably increased our options in South Africa as that’s where we think people will move out of New Zealand into.”

Click HERE to read the full article