Bizarre And Surreal: The Wine Business In The Time Of Coronavirus

Friday, 27 March, 2020
Forbes, Katie Kelly Bell
Bizarre and surreal—those are the words used by Shannon Coursey, Senior Vice President and National Sales Manager for Wilson-Daniels, a fine wine importer, to describe selling wine in this unprecedented global crisis.

“It’s bizarre for us because the wine business is such a social business. We are staying active and positive but it is a surreal environment.” One might also add the word ‘sad,’ which Coursey is quick to do, “My heart is broken for our restaurant partners, so many are just barely getting by.”

Despite the fact that things are surreal, bizarre, and sad, those in the wine business have had little time to digest the things. Says Kevin Murphy Senior Vice President of Operations for Wilson-Daniels, “We had to adapt to the new conditions and quickly pivot to a delivery model and retail sales. We’ve had to rethink how we get things done and still keep everyone safe. Now we are alternating crews in the warehouse with no physical overlap, ensuring only one driver per truck, placing returned merchandise into quarantine, and working to keep the supply chain open.” It’s been an exhausting process but, adds Murphy, “Everyone’s efforts have been incredibly impressive, I have always been proud of where I work but after this week I am so proud to talk about what we’ve been able to do.”

Click here to read the full article