Being innovative and different is no easy feat, but Hazendal did it

Thursday, 12 September, 2019
Visit Winelands, Maryke Roberts
Wine tourism can be a tough nut to crack. Being innovative and offering a wine tourism experience that is totally different is not an easy challenge. Some farms boast historical architecture; other magnificent views; lawns for picnics and sunset concerts; others award-winning restaurants or mountain-biking.

But then, the team at Hazendal Wine Estate on the Bottelary sub-route of the Stellenbosch Wine Routes, does not shy away from challenges. And when they accept it, they believe in the saying: “go big or go home” as their latest additions proves: a luxurious Russian tea experience, an edutainment centre for children, an art gallery and restaurant.

For more than three centuries, Hazendal has been a loved Cape Winelands landmark and has transitioned from its origins as a grain and livestock farm in the 17th century, into a notable premium wine producer and estate. After closing in 2017 for major renovations, it opened its doors again a couple of months ago, to reveal a destination catering for diverse tastes.

The Avant-Garde Restaurant under the helm of chef Michélle Theron offers fine dining with its contemporary and creative interpretation of South African and Russian recipes and the fusion of these two cultures, while deli-style eating at The Babushka Deli and picnics are also available.

“What was initially planned as merely a revamp of Hazendal’s tasting rooms soon evolved into a full-blown re-imagination of the Hazendal Experience. The result is unlike anything experienced on a South African wine estate before, and the re-envisioned Hazendal is set to become a sought-after destination for locals and tourists,” says Carina Diedericks-Hugo, marketing manager, who I meet at the restaurant before the Russian Tea Ceremony.

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