Already boasting a 13-year legacy of delivering a uniquely experiential wine show around the country, this year “Winederland” winds its way to seven cities, with Pretoria making a welcome return, and East London featuring on the tour schedule for the first time ever.
Bursting with earthy wine experiences for every varietal of wine-lover, from the newest novice to the most discerning aficionado, the TOPS at SPAR Wine Show takes place over three days in each city. Crowd-pleasing attractions designed to give even more reasons to visit include wine theatres offering interactive edutainment on all things wine-related, the ‘Search for a Super Taster’ wine tasting championships, Wine Label Design Awards, wine tasting, shopping, networking opportunities with wine fundis, and more.
Mark Robinson, SPAR’s Group Liquor Manager, says that as the country’s biggest liquor retailer, TOPS at SPAR is an important role player in the well-being of the wine industry and is proud to once again headline the TOPS at SPAR Wine Show, which last year saw upwards of 35,000 bottles of wine being bought or consumed.
Andrew Douglas, Owner and Producer of The Wine Show, is delighted that TOPS at SPAR is partnering with the event again this year – in a fantastic show that will reach more cities than ever before and up to 25,000 avid wine lovers. “It has been wonderful to see the show evolve into an amazing event that offers so much to consumers and to the industry. It’s a place of discovery and exploration, providing a new understanding of the wine production process. It’s a destination to stock up on old favourites and make new discoveries – shipped free of charge with our complimentary ‘Sip ‘n Ship’ service. It’s a platform for local producers to strut their stuff, tell their stories, share their passion, and most importantly grow domestic wine consumption. And it’s always fun.”
Other industry players that participate in the show to deliver content and build awareness of their valuable roles in the industry include the Restaurant Association of SA, the Old Vine Project, BLACC (Black Cellar Club), SA Sommelier Association, Platter’s Wine Guide, Aware.org (previously ARA), Stellenbosch Vineyards, VinPro, Proudly South African, Wesgro, Wines of SA, and the DTI which, as a catalyst for transformation and change and a promoter of cultural diversity in the wine industry, brings five new wine farms to the show each year.
The Winederland Tour kicks off in Durban from 9 to 11 May, followed by Johannesburg from 6 to 8 June, Cape Town from 11 to 13 July, Port Elizabeth from 25 to 27 July, Pretoria from 3 to 5 October, East London from 7 to 9 November, and ending off in Nelspruit from 28 to 30 November.
For more information and to book your stand visit www.wineshow.co.za.