Experience the experience

Tuesday, 14 November, 2017
Hein on Wine, Hein Koegelenberg
In today's world it is all about the experience. But is the culture of social media and an eagerness to share actually keeping us from having the experience? The famous Roux brothers seem to think so as they have decided to ban food photography from their three Michelin star restaurant.

“What are they doing? Maybe once during the meal you want to take a little photo of something because it’s unusual. But what about the flavours? A picture on a phone cannot possibly capture the flavours,” Michel Roux of The Waterside Inn Restaurant in England told The Daily Mail.

The Roux brothers are worried that by the continuous focus on sharing their experience, diners will miss out on the actual experience of tasting and appreciating the food. In a three Michelin star restaurant?! This makes me think. How important is the actual food and wine experience to today's consumer?

Other than the focus on experience and the aspirations of the Millennials, the modern era is very much about everyday enjoyment and accessibility. In such an environment, are people really considering their food and wine choices? Has it become only an entertaining activity on a wine estate? Is it only the food and wine industries that are making a fuss?

To read more online, click here.

Thomas Davidson

Thomas joined wine.co.za in May 2019 after graduating from Stellenbosch University with a BA in History & Ancient Cultures and completing a certificate in Business Management and Entrepreneurship at the Graduate School in Stellenbosch. He moonlights as a radio presenter at MFM - and has an incredible passion for wine. 
We are delighted to have him on the team.