Apart from Drostdy Hof wanting the consumer to recognise the new label-look in store, the updated creative platform and packaging expression aims to make the brand accessible to the millennial market with the 'Share the moment' slogan, which features on all the new packaging.
"As one of South Africa’s leading wine brands, Drostdy Hof’s new brand message to its consumers is to stop and experience the now and share their everyday moments," says Frans Booysen, marketing manager of Accessible Wines at Distell.
Booysen adds, "Life is not only about those big moments, but also about the smaller moments, which captivate special memories. The new packaging brings this across to the consumer."
Drostdy Hof offers a range of blends and package sizes with the added conveniences. The new pack upgrade for the box wine is available in trade and the 750ml range pack upgrade will be available from August at major liquor retailers nationwide.
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