Krone, masters of the fine art of
blending Chardonnay and Pinot Noir in the production of their benchmark Cap
Classiques, introduced a new way to
enjoy all that defines Krone, in a still version of this classic combination,
when they launched the Krone Chardonnay Pinot Noir 2013.
Now, two years later, Krone introduces a new unexpected twist with the release
of their Krone Chardonnay Pinot Noir 2015. Enter the Helix Concept.
The Helix Concept
Helix, meaning
spiral, is the world’s first twist-open-and-close cork enclosure for wine,
combining the heritage of cork with the convenience of a screw cap. The result
of a four-year collaboration between the world’s leading cork and glass
manufacturers, Amorim and O-I (Owens-Illinois), Helix opens and closes, with a
simple twist of the wrist, thanks to a matching thread finish found inside the
neck of the bottle and on the cork enclosure itself.
Krone
Chardonnay Pinot Noir 2015
The Krone
Chardonnay Pinot Noir 2015 is elegantly packaged with a navy blue foil very
similar to a Cap Classique foil, giving it distinction on the shelf and
bringing it into line with the range of Krone Cap Classiques.
The 2015 vintage is
fragrant on the nose and has a well-rounded mouth-feel. The Chardonnay
contributes crisp acidity and elegance whilst the Pinot Noir brings intensity
and richness coupled with delicate red berry fruit flavours. Combined in
perfect proportions, these two noble grapes create a wine, which is full of
appealing flavour, yet, remains balanced and refreshing. The Krone Chardonnay
Pinot Noir 2015 is a perfect partner for Mezze and Mediterranean dishes, seared
tuna, smoked salmon, seafood, Thai curries, ham or veal. Or simply enjoy it on
its own.
The Krone Chardonnay Pinot Noir 2015 is
widely available nationally at leading retailers for approximately R59.99 per
bottle.
Merits
of the Helix Concept
Prestigious
packaging awards (in Italy and France), as well as extensive market research,
rigorous testing and global media interest, have highlighted the many merits of
the Helix Concept:
·
Helix combines the premium image of traditional
cork with the convenience of a screw cap;
·
Helix is enjoyable to open, with the classic
ritual of cutting the foil and uncorking the bottle, and the hallmark ‘pop’, triggering pleasant associations;
·
Helix offers user-friendly, re-sealable
convenience;
·
Helix offers excellent preservation of taste,
aroma and colour;
·
Helix presents no risk of cork taint since all the
granules in the agglomerate cork are passed through stringent preventative and
curative measures during production;
·
Helix is 100% natural, sustainable and
eco-friendly;
·
Helix provides distinction and recognition in
the market place;
The Helix
Concept was launched at Vinexpo in Bordeaux in 2013, igniting global media
interest across four continents. From prestigious specialist magazines, such as
Decanter, to mainstream media, Helix went viral. Journalists loved the new
‘twist and pop’ solution, declaring it to be a “game changer” that will “shift
the wine paradigm”.
Helix is a
price-competitive packaging concept, aimed predominantly at still wines in the
popular premium, fast turnaround segment, where convenience is a major factor,
but it can also be adopted for a broader range of wines with a shelf life of up
to two-years. The concept is highly suitable for both the retail and
on-consumption trade. For sommeliers and bar tenders, Helix not only offers the
traditional drawing of the cork but also the opportunity to twist and reseal
bottles when serving ‘wine by the glass’.
For further information
please contact: Abigail Rands on abigail@vinimark.co.za or Ginette de Fleuriot ginette@vinimark.co.za.