Launching the FNB Eastern Cape Wine Show - and the Power of Four

Monday, 2 February, 2015
Alex Mason-Gordon
The RMB WineX and FNB regional wine show programme, directed by Michael Fridjhon and organized by OutSorceress Marketing, has been extended to include the Eastern Cape.

On 12th March we will be hosting our inaugural FNB East London Show and on the 14th March the inaugural Port Elizabeth event. The shows are limited to one night in each of the cities and will be attended by FNB's invited guests as well as members of the public. Exhibitors are therefore guaranteed very good turnout of knowledgeable wine drinkers and enthusiastic wine buyers.  

In order to manage this event within a very busy timetable and to optimise the wine show investment made by exhibitors, it has been necessary for the FNB Eastern Cape Wine Show to replace - for the time being at least - the FNB Limpopo Show.

The unbeatable Four Show Deal of R23 400 excl. VAT equates to a 20% discount or a complimentary stand at one of the regional wine shows and is valid for booking of the four shows by 13th February and payment by 27th February. As in 2014, exhibitors may also qualify to benefit from the Platinum and Gold Loyalty programme. WineWizard will again offer producers booking full stands at RMB WineX a free enhanced listing on the site's Estate Pages (worth R5000) or a R5 000 credit towards any of the site's advertising packages.

The Four Show line-up for 2015 is as follows:

1) The inaugural FNB Eastern Cape Wine Show takes place as single night tastings in two cities: on Thursday 12th March at Hemingways, cnr Western Avenue and Two Rivers Drive, East London, and Saturday 14th March at The Boardwalk Convention Centre, Port Elizabeth (attendance at both required). Transfers between East London and Port Elizabeth will be supplied, subject to demand, at an additional charge. Purchased outside the Four Show Deal, these stands cost R5 600 excl. VAT.

View details on http://www.outsorceress.co.za/fnb_eastern_cape_wine_show/booking-info.asp

2) The sixth FNB Mpumalanga Wine Show takes place at the Southern Sun Emnotweni Arena, Government Boulevard, Riverside Park Ext. 1, Nelspruit on Friday and Saturday, 20th and 21st March. Purchased outside the Four Show Deal, these stands cost R5 600 excl. VAT. (Please note change of venue from previous years).

View details on http://www.outsorceress.co.za/mpumalanga/mpumalanga-booking-info.asp

3) The third FNB Free State Wine Show takes place at Emoya Estate, 7 Kleynhans Avenue, Groenvlei, Bloemfontein on Thursday and Friday, 30th and 31st July. Purchased outside the Four Show Deal, these stands cost R5 600 excl. VAT. (Please note change of venue from last year).

View details on http://www.outsorceress.co.za/fnb_free_state_wine_show/booking-info.asp

4) RMB WineX will be held at the Sandton Convention Centre on Wednesday to Friday, 28th to 30th October. This is South Africa's biggest and most prestigious wine show, delivering an audience of some 10 000 visitors, many focused on the wine purchasing opportunities delivered by the event. Exhibitor sales tally close to R4m over the three nights of the show traditionally, making WineX the most potent wine retail force of any known consumer wine show. Outside of the Four Show Deal, stands for RMB WineX will sell at the Early Bird Rate of R12 450 excl. VAT - until 13th February 2015 (payment by 27th February). Thereafter, the Interim Rate of R13 450 excl. VAT for bookings until 3 July followed by the Late Rate of R14 450 (excl. VAT).

View details on http://www.winex.co.za/Exhibitors/booking-information.asp

For more information visit www.outsorceress.co.za or www.winex.co.za, or contact OutSorceress Marketing on +27 11 482 5936 or winex@outsorceress.co.za.