The 38 year old chef will work in partnership
with KWV, promoting their wines at events, shows, exhibitions and conferences
throughout South Africa.
“My style of
cooking is to prepare locally sourced food, much of it grown by ourselves, and
to serve it in the simplest and most flavoursome combinations,” Joubert says.
“The biggest lesson I have learned is that simple and honest food, together
with great wine, will always have the best results.”
In 2013 he and
cooking partner, Tiaan Langenegger, entered kykNET’s reality cooking
competition Kokkedoor, and won the competition.
Makietie, a 13 part cooking and decorating
series, was offered to them by kykNET and aired earlier this year. A second
series will be produced and aired by the end of 2014.
It was through Makietie
that Joubert got to know the brand managers from KWV and, recognising his
passion for food and wine, he was thought to be the ideal person to represent
Paarl’s most awarded wines.
“People sometimes
see KWV as a big corporate, and we wanted to change that perception through
food, entertainment and lifestyle. Mynhardt’s passion, as well as his indefatigable enthusiasm for life,
made him the perfect representative for KWV Wines and our spirit of Proud
Pioneers.” comments Charlene Engels, Global Brand Manager for KWV wines.
Mynhardt will be
demonstrating food and wine pairings at the forthcoming Good Food and Wine Show
in Johannesburg from July 31st to August 3rd . He is also about to open Paarl’s
first Lifestyle Cafe and Winebar on Station Street, which will open its doors
to the public on September 1st.