Light-bodied, Mediterranean styled red wines; an untapped opportunity in South African wine production

Monday, 30 June, 2014
Higgo Jacobs
As much as it is useful to taste the difference in regional expressions of one grape variety and learn the full spectrum of flavours of such a variety, it must be said that the world of wine truly captures the imagination when one starts to explore the diverse range of varieties in their natural homes.

When driving from Beaune to Montelimar, the Pinot and Chardonnay vineyards would gradually make way for those of Syrah as the days get a little warmer on your journey south. Although it would be interesting to see how the Rhone valley would perform with Pinot, that arbitrary curiosity would soon make way for serious wonder when sipping on the first Côte Rôtie of your trip.

It really is the same with all human indulgences. Food lovers don’t travel the world to experience the difference in taste of a basketful of products seasoned with a handful of spices; music lovers don’t limit their collection to the music of one instrument... you catch my drift.

It’s this diversity in food and wine that we love to tap into when doing our utmost to enhance the dining experience of a guest in our restaurants. A marriage of food and wine can transport the taster on a sensory tour of South Africa, but only with the use of seasonal local produce and honest, terroir driven wines. It is unlikely that a good degustation menu would precede a Stellenbosch Cabernet pairing with another Cabernet Sauvignon from a different region, but how about a fresh, bright, medium bodied Pinotage or Rhone style blend?

We don’t produce too many red wines from early ripening varietals that are suitable for sipping with lunch in our summers, and the mantra of holding out on reds until dinner (or even worse, winter) is outdated and limiting. On some days, I can’t think of a better Al fresco companion than a slightly chilled, crunchy Cinsaut or Grenache Noir from Provence; Nero d’Avola (Sicily), Sangiovese (Tuscany) or Tempranillo (Valencia / Rioja) to name but a few. There’s just something about the drying, appetising effect of fine tannins on a light, chilled red that I find more refreshing than many whites. All of these varieties are registered plantings in SA, by the way. The point is that these wines are not reserved to European climates. They have developed rather due to demand as a result of the dining habits of the consumers, and can very much have a very successful home in South Africa too.

Although we have legendary pioneering spirits in every district experimenting with different techniques, varieties and blends, pushing the limits, and in doing so changing the very landscape of brand South Africa in the global market, I would very much like to see a broader change in offering at the low to medium price points and larger volume end of local production.

It is true that these larger volume, higher yielding regions are mostly driven by the sale of wine in bulk, and that the return in crop / price per litre for the ‘noble’ varietals may be higher and thus a safer play than a lesser known Mediterranean varietal that still has to establish legitimate shelve space. I realise also, that it seems naive to talk about changing the components of an agricultural product as though it was a choice of colours on a painting with disregard for the economical implications of replanting the vineyards. 

But the point is that we have to start somewhere. The reason is simple – the market is maturing and consumers expect wines of interest and charm at every price point.