Last week we discussed the increasing growth in millennials drinking wine, and looking to food and wine pairings to inform their wine choices. This has also been identified as a massive trend in the global industry; with all wine brands realising the future potential of the younger audience, but also that there are challenges present when communicating with them.This is not an audience that one can talk down to, or even try to educate. This audience is fiercely independent and insists on making their own decisions; the only influence that matters is that of their own peers. To read more, click here