Three Wine Men Post Event Report - 04 October 2013

Friday, 4 October, 2013
Top 100 SA Wines
The Top 100 promotions team, comprising of Robin & Ren, spent the last weekend in the wealthy town of Harrogate, UK, promoting participating wines at the Three Wine Men event.
We had two very full and busy sessions on Saturday and one session on the Sunday. The event is focused on the consumers, local commentators and press, with visitors of all levels of wine knowledge tasting the wines at the table. It is worth mentioning the high number of visitors coming to the event, to focus on learning as much as possible, especially from the countries that they’re not very familiar with. A lot of them are keen to buy wines or ascertain where they can buy the wines from. Top 100 stand visitors were constantly impressed by the brand and quality of the fine wines showcased.

Harrogate is a town in North Yorkshire, well-known for its springs and was known as ‘The English Spa’ in the 16th century. Currently Harrogate has a very strong economy with the Harrogate International Centre being the third largest conference and exhibition centre in the UK. The centre brings 350 000+ visitors to the area annually. Harrogate and surrounds is certainly a high income area with a wealthy history spanning a few centuries. Thus, to be expected, arrived well-heeled customers.

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