Cape Legends appoints Paula Wilson Media Consulting

Monday, 2 September, 2013
Cape Legends
As custodians of South African wine heritage, integrity in our communication is paramount," said Ross Sleet, Marketing Director of Cape Legends, on the appointment of Cape Town-based Paula Wilson Media Consulting (PWMC)
Media liaison, strategic marketing and brand management specialist PWMC has been appointed by Cape Legends to build the Fine Wine brand division and its chosen brands within South Africa.

Cape Legends represents an extensive collection of superlative quality, award-winning wines from several boutique estates in and around the Cape Winelands, including among them, Alto, Stellenzicht, Lomond, Allesverloren, Monis, Jacobsdal, Plaisir de Merle, Uitkyk and Neethlingshof.

Sleet says the on-going development of the Cape Legends portfolio will rely on strategic insight and fresh thinking. "But paramount in this development is our conversation with our markets, in appropriate and appealing ways. The wide diversity of our offering represents equally varied tastes. What we have to say to our customers must reflect that."

"Our vision is to position Cape Legends as the leading super and ultra-premium wine producer in the country. We believe, with their holistic approach, PWMC is a well-chosen partner to manage this on our behalf."

PWMC MD, Paula Wilson, believes that for a brand to truly resonate with its target audiences, its impact must go beyond publicity. "As a team of specialists we are committed to looking past the obvious and doing things differently. The Cape Legends team shares this philosophy and we look forward to joining them in the promotion of these exciting brands."