Wine Label Design Competition

Thursday, 29 August, 2013
Beau Joubert Vineyards
Beau Joubert Winery launches a wine label design competition from 1 September to 31 October 2013

Beau Joubert would really like to bring out an über cool completely with-it limited edition wine label, so who better to ask than the general public to participate in designing an eclectic totally hipster label?

Of course, “hipster” can range anything between moustaches, beards, checkered shirts, skinny jeans, funky typography posters, indie-rock music, counter-culture revolution and progressive politics, and therefore Beau Joubert would like to give a few specifications as to narrow the theme and would thus like you to stick to… well, the wild farm critters on the estate!

It shouldn’t be as boring as it sounds. It’s your job to make it cool.

To have animals on a wine label is one of the top ten international wine label trends at the moment, and it can also be a very hipster thing too.

So… Your task as a designer is to create a funky hipster animal wine label for us with one or more of the following farm creatures: Egyptian geese, squirrels, swallows, barn owls, crows, guinea fowl, weasels, weavers, field mice, pigeons, fish eagles, speckled mousebirds, falcons and steenbok.

Quite a few to choose from, right?

The fun part is the fact that your design can be quirky and colorful, or it can be simplistic and make a bold statement. It’s all up to you.

Here are some things that you need to know before you enter:

Entries and starter pack-

The competition will be open from 1 September 2013 to all persons above the age of 18 years. Yes, only people that are old enough to consume wine, so no school pupils, okay?

No entry fees are applicable. E-mail your name and details to or just fill out the online entry form on the website, and we will email you the label size requirements and format specifications, a Beau Joubert logo as well as the tasting notes of the wine for inspiration.

The label design will be for a red wine blend that received 4 stars in the recent John Platter Wine Guide (it’s the good stuff). Text and images that must appear on the label are the Beau Joubert logo as provided, and the words “Red Blend”. The logo can be used anywhere on the label, and it can even be sketched onto your design to be original to your artwork.

The rest are up to your discretion. Please do not refer on the label to the name of the animal that you use, e.g. “The Guinea Fowl”, as there are certain trademark restrictions in the industry otherwise your design will immediately be eliminated.

Winner and Prize

The competition ends on 31 October 2013.

The winner will be chosen by a panel of judges as seen on our website, and the winner will be announced on 14 November 2013. Judges will take into consideration the popularity of a design according to the amount of social media shares or retweets, so prompt your friends to support your effort online.

The winner will receive a case of twelve bottles of his labeled wines, as well as 10% of all purchases of this limited edition.

So… are you keen? You should be! This could make you famous! Who doesn’t want his or her art to be featured on a wine bottle? Go online and submit your details at

Terms & Conditions-

1. No persons under the age of 18 may enter in the competition.

2. Only one entry per person

3. The Judges’ decision will be final and the winner will be announced publically.

4. Only the winner’s design will be printed on a wine label.

5. All designs once submitted will be the property of Beau Joubert Vineyards & Winery and may be displayed as wished by the winery.

6. No employees of the winery or their direct family, or that of the judges, may enter in the competition.

7. Designs of sexual or political nature or with profanity will be eliminated and the entrant disqualified immediately.