This is why, for example, I'm frequently disappointed by the tastings organised at the top of New Zealand House in London. The view of central London below is amazing but the view of the NZ wine scene provided by what's on the tasting tables, substantially from the biggest companies, is rarely as inspiring.
September is the month when, usually, South Africa, Chile and Argentina put on separate generic tastings in London. Next month, for the first time, they are pooling dates and resources, and wines from all three countries will be on show over two days at Olympia under the joint banner The Beautiful South. At
JancisRobinson.com we'll do our best to pick out the wheat from the chaff in the vast tasting book.