New SA Wine Industry Direct to Customer Research
Wine Business Solution’s Direct to Customer Benchmarking Survey is now underway.
This now the second year the research has been undertaken. It is
designed to measure the importance of this fastest growing path to market, one
that is normally eight to ten times more profitable than selling through three
tiers of distribution.
The research looks at all of the different components of Direct to
Customer sales including cellar door, club sales, web sales, sales through
third party telemarketers as well as third party online retailers.
Last year, survey participants derived 18% of their revenue from direct
channels and this grew 20% between 2011 and 2012.
South African wineries are benchmarked against Australian New Zealand
and US wine businesses and last year compared well on almost all fronts.
All information is held in complete confidence. Only aggregate
information is analyzed and reported upon.
To participate in the survey, simply follow this link http://svy.mk/15u68TF Survey participants receive $100 off the price of the finished report
if they wish to purchase. For more information contact peter@winebusinesssolutions.com.au
Click here for more information