New Wine Industry Direct to Consumer Research

Monday, 5 August, 2013
Peter McAtamney
Wine Business Solution's Annual Direct to Customer survey is now underway. Click here to participate and recieve $A100 off the price of the Report.

New SA Wine Industry Direct to Customer Research

Wine Business Solution’s Direct to Customer Benchmarking Survey is now underway.

This now the second year the research has been undertaken. It is designed to measure the importance of this fastest growing path to market, one that is normally eight to ten times more profitable than selling through three tiers of distribution.

The research looks at all of the different components of Direct to Customer sales including cellar door, club sales, web sales, sales through third party telemarketers as well as third party online retailers.

Last year, survey participants derived 18% of their revenue from direct channels and this grew 20% between 2011 and 2012.

South African wineries are benchmarked against Australian New Zealand and US wine businesses and last year compared well on almost all fronts.

All information is held in complete confidence. Only aggregate information is analyzed and reported upon.

To participate in the survey, simply follow this link Survey participants receive $100 off the price of the finished report if they wish to purchase. For more information contact

Click here for more information