Asara awarded South African Wine Producer of the Year at CWSA

Asara Wine Estate proved to be a serious South African competitor in China after being awarded the South African Wine Producer of the Year at this year’s China Wine & Spirits Awards (CWSA). CWSA is the biggest wine and spirits competition in China and is specifically focussed on awarding value for money products.
All three the wines entered for the competition were awarded. The B2 Shiraz won a Double Gold medal with the Cape Vinelands 2010 Merlot receiving a Gold and the Asara Classic 2010 Merlot/Cabernet Sauvignon awarded Silver.

According to Pete Gottgens, Asara’s General Manager, they are particularly proud as this trophy and awards confirm Asara’s place as a serious South African producer in China, one of the fastest growing wine markets in the world.

“In the past two years we’ve invested in quality and it is great to reap the rewards. Cape Vinelands and B2 were specifically designed for our export markets. We are proud to be recognized as a serious value for money producer,” he says. The Classic 2010 Merlot/Cabernet Sauvignon will also be available in South Africa and will form part of the new Classic Collection, Asara’s value for money and cultivar driven range.

“China is an important market for us and we are investing in expanding our market share. There is major growth in per capita consumption in Asia with 12 million wine drinkers in Beijing and Shanghai alone and 10.7 million in other cities. Therein lies a massive opportunity for SA to increase our share of throat,“ says Gottgens. Gottgens continued to say that it’s satisfying to see South Africa performing so well in a competition of this standard in China.

One of the CWSA judges, Richard Howe explained that buyers in China often simply look for the cheapest wines and that the cheapest wines often have no taste. Howe confirmed that they are looking for products offering good taste at good price.
Asara Wine Estate proved to be a serious South African competitor