Optimise Your Wine Business Workshop coming soon to SA

Monday, 4 March, 2013
Wine Business Solutions
Take advantage of change and build a better wine business - A Two Day Intensive Workshop Program.
Paths to market for wine are changing rapidly. The ability to read the market, develop winning strategies and execute with excellence will determine the fate of all wine businesses going forward. Our Taking the Direct Route workshop was a huge success last year and our customer base has expressed a strong interest in building understanding of Direct to Customer Strategy as well as other emerging opportunities for wine businesses. We have therefore developed this program to help you understand change, identify opportunity and optimise the performance of your wine business. 

Who should attend?

• Wine business owners, and senior managers
• Managers of regional organisations
• This program is suitable both for first time participants and as a follow up for previous workshop attendees

What will you take away from this program?

This program has been designed to present you with global best practice, research and case studies along with the tools and technology you'll need to develop cut through strategy and plan for winning execution. Well look at the most profitable wine business growth opportunities, how to manage the corresponding distribution and communication channels so as to secure customer preference.

Who will be Presenting?

Peter McAtamney has 28 years wine industry experience including 10 years in wine business consulting and 11 years in global distribution management. He has worked as a publicly listed wine company MD and is a former Chairman of Wine Marlborough. He has been involved with Global Strategy for some of the worlds most successful brands including Freixenet and Wine Marlborough. Peter has held board and advisory positions with Australian, New Zealand, South African and Spanish wine companies. He has run these workshops and provided consulting in most regions of Australia, NZ and South Africa since 2003. He has taught Strategy, Marketing, Sales Management and Business Culture as part of the MBA program in the Graduate School of Business at the Uni. Of Technology, Sydney and has run the education program for the business Turnaround Management Association of Australia.

Dates: Tuesday, 23rd and Wednesday, 24th of April 2013
Venue: The Devon Valley Hotel
Cost: R6000 per person

Tuition, course notes, planning tools, exercise materials, morning / afternoon tea and lunch during this two day workshop program.

Click here to register online or for more details, download the brochure and faxable registration form.