Paths to market for wine are changing rapidly. The ability to read
the market, develop winning strategies and execute with excellence will
determine the fate of all wine businesses going forward. Our Taking the Direct Route
workshop was a huge success last year and our customer base has
expressed a strong interest in building understanding of Direct to
Customer Strategy as well as other emerging opportunities for wine
businesses. We have therefore developed this program to help you
understand change, identify opportunity and optimise the performance of
your wine business.
Who should attend?
• Wine business owners, and senior managers
• Managers of regional organisations
• This program is suitable both for first time participants and as a follow up for previous workshop attendees
What will you take away from this program?
This program has been designed to present you with global best practice,
research and case studies along with the tools and technology you'll need to develop cut through strategy and plan for winning execution. Well
look at the most profitable wine business growth opportunities, how to
manage the corresponding distribution and communication channels so as
to secure customer preference.
Who will be Presenting?
Peter McAtamney has 28 years wine industry experience including
10 years in wine business consulting and 11 years in global distribution
management. He has worked as a publicly listed wine company MD and is a
former Chairman of Wine Marlborough. He has been involved with Global
Strategy for some of the worlds most successful brands including
Freixenet and Wine Marlborough. Peter has held board and advisory
positions with Australian, New Zealand, South African and Spanish wine
companies. He has run these workshops and provided consulting in most
regions of Australia, NZ and South Africa since 2003. He has taught
Strategy, Marketing, Sales Management and Business Culture as part of
the MBA program in the Graduate School of Business at the Uni. Of
Technology, Sydney and has run the education program for the business
Turnaround Management Association of Australia.
Dates: Tuesday, 23rd and Wednesday, 24th of April 2013
Venue: The Devon Valley Hotel
Cost: R6000 per person
Includes: Tuition, course notes, planning tools, exercise materials,
morning / afternoon tea and lunch during this two day workshop program.
Click here to register online or for more details, download the brochure and faxable registration form.