This is both a significant and a strategic step for Top 100. We continue to build a high ground position and move forward with vigour our fine-wine brand management and promotion business. The alignment between fine wines, and wine lists and restaurants, is as positive as it is absolute. Following the inaugural Top 100 SA Wines Challenge early this year, our brand has already grown in stature and recognition. The opportunity to develop and indeed accelerate further the market penetration of the brand is entirely logical. It offers all our stakeholders both enhanced commercial value as well as growth in consumer awareness and support. Both vineyards, as well as restaurants and hotels, stand to gain added value and transaction opportunity through aligned cooperation. As with the Wine Challenge, the Wine List protocol and judging strategy contain unique and valuable innovations designed to de-myth the bunk. It will aid both establishments, as well as consumers, to make sound decisions that are based on accuracy and on simple fact. The judging panels unquestionably represent the pinnacle of SA’s consulting sommelier talent. The Top 100 SA Wines, ‘Wine List Challenge’ will undoubtedly become the premier annually judged wine list event in South Africa. Winning restaurants and establishments will be awarded near-identical winners certificates to winning vineyard certificates. They will gain entry too into the Top 100 2012 book edition. They will also promote the Top 100 books via in-house bookstands much like vineyards. Similar marketing and promotional efforts will apply consistently across both restaurant and vineyard stakeholder groups. The consequence of this strategy will be the Top 100 brand resonating with greater depth and clarity in common and valuable markets. Please read further details by clicking here. To listen to the judges’ first interview about the wine list challenge please click here. To listen to Harald Bresselschmidt’s thoughts about the wine list challenge please click here. To view the invitation letter sent to restaurants / establishments please click here.