Generation Y replaces winedrinkers

Wednesday, 9 December, 2009
Wine Intelligence Ltd
Young wine consumers across the world share more in common than was the case with previous generations. Graham Holter of Wine Intelligence reports that, despite these unprecedented commonalities, important differences still need to be taken into account.
The wine industry is, for understandable reasons, increasingly interested in 'younger drinkers'. It tries hard to avoid publicly engaging with them until they are legally old enough to drink - witness the earnest, if futile, date-of-birth requests on virtually all wine producers' websites - but there is a growing recognition that new consumers are required to replace the old.

Read on.