A #wineforgood April: Raising the image of the South African wine industry

Thursday, 6 February, 2020
wine.co.za , Trudie Webb (Editor)
In 2019 wine.co.za dedicated the month of April to the #wineforgood campaign, sharing positive stories about the South African wine industry every day. With the support of producers and Wines of South Africa (WOSA), 27 good news stories were published and shared all over the world during April 2019.

We chose April as our #wineforgood month as we celebrate Freedom Day on April 27th. A significant day that saw our country unite in 1994 and stand alongside one another to bring about change and unity. As there is continuously a call for the wine industry to stand together to raise the bar of South African wine, we were hugely grateful for the participation and support of this important campaign last year. There are many more stories to tell and we are determinded to make the #wineforgood campaign an even bigger success in 2020.

Wine producers work hard to create a better future for those in the industry, and these stories are worth sharing.
Let us continue to raise the image of our wine industry and inspire further empowerment by telling the world our #wineforgood stories.

If you know of people's lives being changed for the good and where opportunities are being made available to disadvantaged communities, then please let us know, or send your stories or video links or photo albums to us - email us HERE

We at wine.co.za are proud to support the following life-changing organisations:

  • Pebbles - we have partnered with The Pebbles Project for many years - they are one of the leading change agents in the wine industry. 
    We are delighted to host a Spotlight page for them and give them coverage of all their activities which are making such a difference to children living on wine farms. Their reach extends to the entire family: babies, children, teenagers, after school club for learners, school leavers, parents and now also the older generation.  In March this year they are launching new state-of-the-art kitchen where they can prepare 3 meals a day for 1000 children. #changinglives
    See their website for more - or follow them on FacebookTwitter or Insta

  • PYDA - The Pinotage Youth Development are slowly but surely transforming the industry with their young graduates entering the world of wine.  We are proud to have taken on board 2 of their graduates on our team at wine.co.za and now offer an annual learnership/position for one of the graduates. Jamie-Lee Appolis is our first of these graduates and she is doing a great job in our Content Team. #launchingtalent
    See their website for more - or follow them on FacebookTwitter Insta

  • StreetSmart - We have recently also partnered with StreetSmart SA and you can contribute when you check-out from the wine.co.za Online Shop   The income gathered by Streetsmart SA donations is re-deployed in the areas where they are made, and we are pleased that Pebbles is one of their charities of choice. #GiveResponsibly
    See their website for more - or follow them on FacebookTwitter & Insta

  • Thunderchild - a wine developed to support the children of the  Robertson Herberg Children’s Home. So pertinent at the moment, as this home was started after the massive flu epidemic of 1918, which wiped out a massive population, resulting in a need for children having a home. wine.co.za hosts the Thunderchild Partner Listing for them.



  • Share your stories with us so that we can publish them - click HERE to send to us
  • Share the stories we have published - click HERE to see them all
  • Get involved, there are plenty of wonderful organisations to support, or make a difference where you are.  Speak to people, find out what they need, where could your strengths be used more effectively

Keep up with all our #wineforgood stories in our News, Newsfeeds (Subscribe HERE), #wineforgood website, our FacebookTwitter Insta - and share them...