Talent Launched - Pinotage Youth Development Academy

Monday, 3 November, 2014
Talent Launched - Pinotage Youth Development Acade
Key wine industry representatives gathered at Oude Libertas in Stellenbosch on the afternoon of Wednesday 29th October for an event to showcase young talent being launched into the sector.

To support his argument, four Academy representatives spoke as part of a new generation of well-qualified young people entering the industry. Two graduates, Dillon Uren now working at Antonij Rupert and Phelisa Moni from Spice Route, plus two current students, Nolubabalo Mashiya and Oscar Ponoane, shared their stories and experiences. These four, along with their fellow students, will bring their skills and qualities to benefit the sector, as well as playing an important role in achieving the desired transformation of the industry.

The Stellenbosch-based Pinotage Youth Development Academy runs a 12-month programme for disadvantaged 18-25 year old South Africans. Its innovative approach follows the pattern of the workplace with clear policies and procedures in place. Learning combines technical theory with practical placements across the entire value chain of wine, from vineyard through to tasting room. Most importantly, it focuses on personal development, giving its students the confidence, knowledge and ability to ease the transition into the world of work.

The Academy’s approach has delivered impressive results. The first intake of 25 students completed their studies in May 2014, with a 96% retention rate and all students achieving a 75% pass mark or better. After three months of completing the programme, 21 of the 24 graduates were in employment, applying their work ready skills and personal talents to the benefit of their new employers.

Nikki Munro, Programme Director, strongly believes that the Academy’s students will make a vital difference in the years to come. “Our Academy’s graduates have an excellent understanding of the A-Z of wine from a technical point of view, strongly embedded through their practical experience. Combine this with a highly developed degree of self-awareness and self-confidence and they are already bringing the requisite skills and right attitude that will guarantee a bright future for the country’s wine industry.”

For further information, please contact Nikki Munro, PYDA Programme Director on nikkimunro@pyda.co.za