"There would likely be outrage about these wines in France, and that would be a good thing," he says. "Sometimes you need to be provocative to drive change."
The two bottles in question, one white and one red, would be illegal in France because they are made from a blend of French and Australian base wines.
Under both French and European Union law it is forbidden to make a wine that combines EU and non-EU fruit. In France in particular, authorities take such things very seriously.
The French wine industry has a celebrated word called "terroir", which applies to all the environmental factors that affect vines growing in a vineyard, such the soil, the climate, and the elevation. As a result, wines from a specific place are held in the highest esteem.
Add a strict appellation or classification system for France's wine regions, and the thought of blending French and Australian wine to create a global hybrid would horrify many French wine lovers.
Yet Maxime has done just this, and it is all thanks to one word - Brexit.
For while he cannot sell the two wines in the EU, he can do so in the UK now that London no longer has to follow food and drink rules set by Brussels.
Maxime has created the wines in partnership with UK online retailer The Wine Society, where they are called Hemispheres Red and Hemispheres White. The red is made from syrah grapes, or shiraz as they are called in Australia, while the white is a blend of marsanne and viognier varieties.
The Australian red and white wine components are shipped in bulk to the UK, where they are blended with wine from France's northern Rhone and Roussillon regions before bottling.
Maxime who works for his family's celebrated Rhone-based wine company Chapoutier, say that while he respects France's focus on terroir, there should be room for global blends to also be sold.
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