Tuesday, 6 October, 2026
Marisa D'Vari, wine-searcher.com
With high-end producers on Mount Etna pricing some wine buyers out of the market, members of the Vesuvius DOC may have their day in the sun.
In the last dozen years, a new generation of Mount Vesuvius producers have revitalized their vineyards, invested in modern winemaking facilities, and entered the global wine market under shiny new labels. Driving the trend is the international focus on terroir-driven wine and greater attention to indigenous grapes that are closely tied to the Vesuvius DOC's volcanic landscape.
Bosco de' Medici is one example of this phenomenon. The family traces its presence in the area back several centuries, but commercial production under the Bosco de' Medici name began only in 2014. Today, the estate produces wines from local varieties, including Caprettone and Piedirosso, while also operating one of the area's more developed hospitality businesses.
Casa Setaro followed a similar path. Massimo Setaro grew up working with his father and brothers, producing bulk wine from family vineyards on the southern slopes of Vesuvius. After inheriting historic vineyards, including ungrafted vines, he began transforming the family's agricultural holdings into an estate focused on bottled wine and native varieties. A cellar carved into volcanic rock beneath the family home reinforces the connection between the wines and their place of origin.
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