Tuesday, 1 September, 2026
Vinetur
Red Bordeaux posted one of the weakest performances among Europe’s major protected wine appellations in the first four months of 2026, with export value falling 19% and export volume down 8%, according to Nomisma Wine Monitor data reported by Wine-Searcher. The gap between those two declines points to a further problem for producers: the average value earned on each unit shipped dropped by about 12%.
That distinction matters because it shows Bordeaux is not only selling less red wine abroad. It is also earning less from the wine it does export, a sign of pressure on prices, changes in product mix, or both. In a market downturn, a fall in volume can reflect weaker demand. When value drops much faster than volume, it suggests the commercial strain is spreading into realized returns.
The figures cover January through April and come from Nomisma Wine Monitor, the wine market research arm of the Italian research firm Nomisma. Wine-Searcher cited the data in a broader review of European wines with protected designation status, a category that includes many of the continent’s best-known regional appellations. The publication did not provide currencies or absolute export totals for the period, but the relative changes were enough to place red Bordeaux among the clearest laggards.
The result for Bordeaux also stood out because it contrasted with a pattern seen elsewhere in the same report.
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