Bordeaux vineyard values plunge as wine sales fall below three million hectolitres

Wednesday, 22 July, 2026
The Drinks Business, James Bayley
Land prices across Bordeaux’s leading appellations have continued to slide as the region’s wine crisis deepens, with annual wine sales dropping below the symbolic threshold of three million hectolitres for the first time in modern history.

Vineyard land values across Bordeaux fell further in 2025 as the region grappled with weak demand, shrinking vineyard area and another decline in wine sales.

According to French regional newspaper Sud-Ouest, annual shipments from Bordeaux producers fell to 2.98 million hectolitres over the 12 months to the end of March 2026, down 12% year-on-year and beneath the three million hectolitre mark for the first time in decades.

The figures underline the scale of the crisis facing France’s largest wine-growing department, where growers continue to remove vineyards in an effort to rebalance supply with declining demand.

Prime appellations lose value

The downturn has affected almost every major Bordeaux appellation, although prestigious regions have proved more resilient than the wider market.

Click HERE to read the full article.