A recent study by agronomist and wine specialist based in Chile, Maximiliano Morales, has highlighted the growing role of Brazilian tourists in supporting Chile’s wine industry, as the country develops a new category of ski-linked urban enotourism.
According to the findings, the Brazilian market has consolidated its position as the primary driver of Chile’s wine industry during the winter season, despite broader challenges facing the global wine sector due to declining consumption.
Each winter, Chile welcomes large numbers of international visitors to more than 10 ski resorts stretching from Portillo to Punta Arenas. However, limited travel time often prevents tourists from visiting the country’s traditional wine regions further south.
To address this, AndesWines.com has launched “Ski and Wines”, an Urban Wine Tasting Tour designed to bring Chile’s wine heritage directly to international travellers.
The initiative offers private tastings of premium wines from Metropolitana (Maipo), Ñuble (Guarilihue, Portezuelo, Coelemu and Quillon), Maule and O’Higgins (Colchagua, Millahue), regions that are home to many of Chile’s oldest historical vineyards.
The experience is curated by Morales, who has spent more than two decades promoting Chilean wine internationally and advocating for the preservation of centenarian vines through what he describes as Ancestral Enotourism.
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