Much has been made of the declining desirability of owning a vineyard, with a spate of high-profile sell-ups last year suggesting that owners are cashing in their investments and getting out.
However, the latest annual Wealth Report by independent real estate company Knight Frank paints a rather different picture and signals the regions worth focusing on for prospective buyers.
According to the report, regions ‘trading up’ in value include the classic triptych of Champagne, Bordeaux and Burgundy in France. These three regions best fit the magic formula for current vineyard value which is “vineyards with a strong narrative story focusing on provenance and craftsmanship”, says the report.
In the US, Napa Valley vineyard value continues to climb, but Oregon’s Willamette Valley is also one to watch. Hailing the latter as “a cool-climate sweet spot for Pinot Noir and Chardonnay”, the report says Willamette Valley delivers “Burgundy-adjacent appeal at lower absolute prices”.
Italian job
For those seeking to snap up hectarage in Italy, Piedmont comes out on top due to a “deep global demand for its scarce, ultra-premium brands.”
However Tuscany is also undergoing big viticultural improvements, especially in the areas of Montalcino and Bolgheri, meaning Tuscan vineyards are becoming an increasingly valuable asset.
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