What's on the agenda for this year - Don't miss 2 days of experts & insights

Wednesday, 22 April, 2026

Wine Tourism South Africa

The Future of Wine Destinations: How wine tourism competes, connects and endures.

Wine tourism is evolving rapidly, and the estates that adapt fastest will be the ones that lead.

That’s why Wine Tourism Conference 2026 has been designed to deliver practical insight, commercial ideas and future-focused thinking for wine estates ready to grow visitor revenue and stay competitive.

This year’s programme includes discussions on:

How to attract and engage the modern luxury traveller
Increasing visitor spend through smarter experience design
Turning tasting room traffic into long-term brand loyalty
Accommodation, wellness and diversification opportunities
Building a destination brand that travellers actively seek out
Global wine tourism trends and what they mean for South Africa
Sustainability, authenticity and the future expectations of guests
Partnerships between wine, travel and hospitality sectors
How leading estates are using storytelling to drive demand

Click HERE to view the full agenda.

Across two conference days, and an immersive Wine Experience Day, you’ll hear from leading wine estates, tourism brands, strategists and innovators shaping the next chapter of our industry.

If wine tourism contributes to your future growth, this is the room to be in.