Wednesday, 1 April, 2026
The Drinks Business, Giles Fallowfield
A new round of Champagne discounting has set in, pre Easter weekend, just like it first did in 2000, when the big grocers lead by Sainsbury’s sought to rid themselves of all the excess Champagne stock they had acquired to sell pre Millennium.
Earlier this week (March 25), Sainsbury’s and Tesco almost simultaneously rebooted their 25% off wine purchases of six bottles or more and Waitrose, even if in a less aggressive way, quickly followed suit. At both Sainsbury’s and Tesco the new deals run until 6 April.
Major Champagne brands see steep price cuts
Tesco has cut £10 off the price of Perrier Jouët Grand Brut which is down from £50 to £40 a bottle and with the 25% six bottle discount, falls to £30. Undiscounted sister brand GH Mumm also sells for that amount under the 25% off deal, while Moët & Chandon Brut Impériale has a Clubcard price of £36 which falls to £27 a bottle with the six-bottle discount.
Lanson Le Black Label Creation, which is currently 2019 harvest based and boasts nearly 12 months ageing on the cork which few competitors can claim, is down from £43 to £32 and then with 25% off it is only £24, which is terrific price for the current high quality of this cuvée.
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