Wine Australia’s China Market Insight Report, released today for Australian wine and grape levy payers, pulls together insights from a variety of sources to give an overall snapshot of the market and key consumer trends, as well as vital resources for Australian wine exporters.
An important global exporter – and importer of wines
Mainland China is the largest economy in the Asia Pacific region and second largest globally (based on nominal GDP) – worth US$19.4 trillion in 2025 (IMF). This represents roughly 20 per cent of the global gross domestic product (GDP), when you adjust for purchasing power parity, a share which has been rising steadily over the past few decades.
Although mainland China met growth expectations in 2025 (GDP grew by 5 per cent), economic growth is forecast to slow down. Mainland China's economy is heavily dependent on other nations' spending due to its dominance in manufacturing consumer goods for the world. Therefore, economic performance can be impacted by consumers in destination markets watching their spending or by global trade disputes. Likewise, it is influenced by Chinese consumers’ spending habits – which are subdued. In 2025, consumers saved 32 per cent of their income as concerns about the property market and employment made them cautious.
Despite recent decline, the mainland China wine market is incredibly important in the Asia Pacific region. According to IWSR, it is second largest in total volume behind the Australian market and is also the second largest imported wine market – behind Japan. However, wine sells at a higher average value in mainland China than these two larger markets and is especially important for premium Australian wine.
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