Australian wine exports declined by 8 per cent in value to $2.34 billion and 6% in volume to 613 million litres in 2025, according to Wine Australia’s Export Report. The average value of exports decreased by 3% to $3.81 per litre Free on Board (FOB).
The reduction in overall exports was largely driven by declines in the value of exports to mainland China and the United States (US) and in volume to the United Kingdom (UK). However, there were markets recording value growth for Australian wine including Canada, Singapore, Thailand and Malaysia indicating areas of opportunity for ongoing market diversification.
Peter Bailey, manager of market insights at Wine Australia, said the overall weakened export performance is consistent with the long-term trend of declining wine consumption in major markets around the world.
“Consumers are reducing overall alcohol consumption in line with wellness trends and in order to save money as the cost of living increases. For wine exporters around the world, trade barriers and regional conflicts are also making it more difficult and costly to get product into markets,” Bailey said.
Exports to mainland China had the biggest impact on the decline in value, as shipments to the market were down by 17% year-on-year to $755 million, following the initial restocking period after the removal of import tariffs on Australian wine.
“While the re-opening of the mainland China market at the end of March 2024 provided some temporary relief in the decline in total exports, the Chinese wine market is one third of the size it was five years ago – impacting both domestically produced and imported wines,” Bailey said.
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