Friday, 30 January, 2026
The Drinks Business, Sophie Arundel
No and low alcohol drinks and so-called alcohol adjacent beverages are both enjoying strong global growth, but they are not competing head-to-head, according to new data released by IWSR.
Instead, the two categories are being fuelled by diverging consumer needs, with health and moderation driving demand for no alcohol analogues, while curiosity and functional benefits underpin growth in alcohol adjacent drinks.
Health drives no alcohol choices
In a survey of no and low alcohol buyers across ten key markets, IWSR found that health was the dominant motivation for purchasing no alcohol analogue products such as no alcohol beer, wine and spirits.
Some 37% of respondents choosing no alcohol beer and 40% of those opting for no alcohol wine and no alcohol spirits cited “a healthy lifestyle choice” as their main reason for purchase.
By contrast, health was a less significant driver for alcohol adjacent beverages. Only 26% of respondents said they chose these drinks for health reasons, the lowest share across all categories surveyed.
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