The event will gather producers, importers, distributors, retailers, and hospitality professionals in an environment designed to foster meaningful business connections and long-term partnerships.
A strategic platform for South Africans looking to strengthen international collaborations
Organised by Vinexposium, Wine Paris has established itself as one of the world’s leading B2B trade events for the wine and spirits industry. The 2025 edition brought together more than 4,600 exhibitors and welcomed approximately 50,000 professionals from over 140 countries, underscoring its growing international reach and strategic importance for producers, importers, distributors, and buyers worldwide. Wine Paris is designed to spotlight emerging wine regions, expanding markets, and evolving consumption trends. It provides enhanced visibility to countries and producers seeking to diversify exports and build durable commercial partnerships.
Wine Paris 2026 will offer a comprehensive programme including B2B business meetings, expert-led conferences, and educational sessions delivered through the Wine Paris Academy. These sessions will address key industry challenges such as sustainability, innovation, climate adaptation, premium positioning, and changing consumer preferences. Expanded international exhibition halls and dedicated thematic spaces will further enhance networking and deal-making opportunities.
The French expertise at Wine Paris
Rooted in centuries‑old traditions and supported by continuous innovation, French expertise spans the full value chain - from vineyard management and terroir expression to sustainable production, blending, distillation, packaging, and premium brand positioning. The French presence at Wine Paris 2026 will also reflect the country’s role as a global benchmark in wine education, professional training, and market intelligence. Through specialised masterclasses, tastings, and expert‑led conferences delivered via the Wine Paris Academy, participants will gain insights into French techniques, terroirs, and production philosophies, as well as evolving international market dynamics. As global consumption patterns continue to evolve, Wine Paris 2025 is expected to serve as a strategic crossroads for shaping the future of the sector.
About Business France
Business France is the public consulting company dedicated to the internationalization of the French economy. It is responsible for the international development of companies and their exports, as well as the prospecting and welcoming of foreign investments in France.It promotes the attractiveness and economic image of France, its companies, and its regions. It manages and develops the International Business Volunteering (VIE) program. Business France has over 1,400 employees located in France and in 55 countries.
In 2023, Business France’s support generated an additional €3.3 billion in export revenue for French SMEs/ETIs, representing more than 27,111 jobs created or planned. Business France supported 58% of the 1,815 foreign investment decisions in 2023, representing 67% of the 59,254 jobs created or maintained in the country.