Tuesday, 16 September, 2025
The Drinks Business, Eloise Feilden
The latest data shows that the impact of the Chinese market reopening in March 2024 is beginning to stabilise.
Global Australian wine exports have risen year on year, but this was “almost entirely driven by mainland China after tariffs on Australian bottled wine were removed at the end of March 2024”, says Peter Bailey, manager, market insights at Wine Australia.
Now “the initial surge in exports has eased”. The quarter ended June 2025 was 35% smaller in value than the same quarter in the previous year, indicating that the level of exports to mainland China may be normalising after the initial re-stocking phase.
Australian producers are being told to be cautious; a previous over-reliance on the Chinese market resulted in devastation for the wine industry when the tariffs were imposed in 2020. Now wine brands are working to diversify their export sales.
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